SEO Procedure (New Client)

SEO Procedure for New Client

1. Initial Setup and Access
   • Responsibility: SEO Specialist
   • Tasks:
   1. Access and Integration:
      • Set up or gain access to Google Analytics 4, Google Search Console, and Google Business Profile (for local SEO).
      • Request backend website access from the client.
   2. Local SEO (if applicable):
      • Employ local citations/directory submissions to enhance local rankings.
   3. Tool Setup:
      • Configure tools such as Screaming Frog and Semrush for comprehensive website analysis.
      • Deliverable: Confirmed access to necessary platforms and tools.
2. Keyword Research
   • Tasks:
   1. Conduct keyword research using Semrush:
      • Analyze keywords the client’s website is currently ranking for.
      • Include client-provided keyword targets and competitor keywords.
   2. Identify primary and secondary keyword opportunities aligned with client goals.
      • Deliverable: A keyword research report with target keywords and their respective search volume, competition, and relevance.
3. Website Analysis
   • Tasks:
   1. Technical Audit:
      • Run a Semrush site audit and scan the website with Screaming Frog.
      • Use Google PageSpeed Insights to identify performance issues.
   2. Identify and document technical improvements, including:
      • Title tags, meta descriptions, and other on-page elements.
      • Performance metrics like load speed and mobile-friendliness.
   3. Delegate necessary changes to the development team.
      • Deliverable: Technical audit report with prioritized action items for development.
4. Content and On-Site Optimization Strategy
   • Tasks:
   1. Content Plan:
      • Use keyword research to develop a content strategy that includes:
      • Blog posts
      • Landing page optimization
      • Product/category descriptions
      • FAQs
      • Create a content calendar for client approval.
   2. On-Site Optimization:
      • Optimize on-page elements:
      • Title tags and meta descriptions
      • Schema markup
      • Image alt text
      • Internal linking structure
      • Deliverable: Content and optimization plan for client approval.
5. Off-Site/Backlinking Strategy
   • Tasks:
   1. Develop an off-site strategy focused on building high-quality backlinks:
      • Target authoritative websites for backlink opportunities.
      • Use keyword-rich anchor text that points to the appropriate pages.
   2. Track and monitor backlinks to ensure alignment with SEO goals.
      • Deliverable: Backlink strategy document, including target websites and anchor text recommendations.
6. Client Approval and Implementation
   • Tasks:
   1. Submit all strategies and plans to the client for review.
   2. Address any client feedback and make adjustments as needed.
   3. Implement the approved strategies:
      • Delegate technical fixes to the development team.
      • Begin content creation and optimization.
      • Initiate off-site/backlinking activities.
      • Deliverable: Final client-approved strategy and progress updates.
7. Monitoring and Reporting
   • Tasks:
   1. Set up regular performance tracking through tools like:
      • Google Analytics 4
      • Google Search Console
      • Semrush
   2. Generate monthly reports detailing:
      • Keyword rankings
      • Traffic metrics
      • Backlink growth
      • Content performance
   3. Adjust strategies based on data insights and trends.
      • Deliverable: Monthly performance report shared with the client.
8. Continuous Improvement
   • Tasks:
   • Regularly update keyword strategies and optimize content based on evolving search trends and client objectives.
   • Conduct quarterly audits to identify new opportunities and address any emerging issues.
   • Deliverable: Quarterly strategy update and continuous optimization plan.

Notes
• Schedule regular check-ins with the client to align strategies and update on progress.
• Maintain a shared repository of reports and deliverables for transparency.